How To Use Active Campaign Goals

The visual designer is intuitive and offers extremely flexible triggers and responses. For example, you can connect ActiveCampaign to a third-party software like Slack and trigger a message when a contact tag is upgraded. Something that ActiveCampaign is especially missing out on is a tool for producing landing pages. The software supports highly adjustable forms, but you’re left to create your own landing pages through your website style software application. How To Use Active Campaign Goals.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of defense. On the user end, you can allow two-factor authentication for every single account. On the back end, ActiveCampaign has an in-house cybersecurity group that actively searches for points of weakness in the company’s digital infrastructure.

The company is HIPAA-compliant and makes its SOC 2 report public to assuage any security fears.( Image credit: ActiveCampaign )You can get aid with ActiveCampaign at any time by email or live chat. All accounts feature free migration if you’re switching from another CRM or e-mail marketing service. In addition, Professional usersget access to one-on-one training sessions and Enterprise users receive totally free phone support. We discovered the aid articles to be very detailed. ActiveCampaignhas a large and detailed online resource center.( Image credit: ActiveCampaign) ActiveCampaign plans vary in cost according to how many contacts you have. The Lite plan begins at$ 9 each month when paid annual( or $15 monthly) for 500 contacts and includes unlimited emails, marketing automation tools, and 3 user accounts. It includes lead and contact scoring, SMS marketing, and combinations. You likewise get up to 25 user accounts with a Plus subscription. The Professional strategy begins at$ 129 each month when paid yearly, or$ 159 when paid month to month. This plan adds machine learning-based functions including automated e-mail scheduling and win prediction. If you require unrestricted user accounts or more assistance, Business prepares start from $229 monthly. Rates choices for ActiveCampaign.( Image credit: ActiveCampaign) If you’re looking for a less expensive alternative to ActiveCampaign, consider Sendinblue. It uses all the fundamentals for email marketing at a fraction of the price of ActiveCampaign. You can send 300 emails each day for complimentary or 40,000 each month for simply$ 25, and there are no limits on the number of contacts in your database. ActiveCampaign is a powerful platform that combines the finest aspects of e-mail marketing with a CRM. How To Use Active Campaign Goals. It boasts special functions like automated e-mail scheduling and SMS marketing while likewise doing a great job with basic tools like marketing automation and e-mail design. The biggest disadvantage to this platform is the price – How To Use Active Campaign Goals. 2019 08:18 pm After years of research, several years ago I changed from MailChimp to ActiveCampaign. Why do I like ActiveCampaign a lot? I have actually already done my MailChimp vs.

ActiveCampaign comparison. Now it’s time to do an ActiveCampaign review. This evaluation is also readily available as a video, and on your preferred e-reader. If you utilize my link, you get this free trial, and I get a commission at no extra expense to you. It’s a terrific method to thank me for this evaluation, and to make it possible for me to make more evaluations like this one. Here’s what I love about ActiveCampaign, in addition to why that fits my organization. My personality is such that I desire to dream up the right way to do my e-mail marketing, and then I wish to construct precisely that. I can always do that with ActiveCampaign. I personally struggle being restricted by a tool. But some individuals are proficient at that (How To Use Active Campaign Goals). MailChimp was incredibly limited, and that didn’t fit me and my service. This is due to the fact that they have a visual, drag-and-drop editor. They were the first service I came across that had a drag-and-drop editor, besides InfusionSoft which I desired to prevent because everybody was calling it” confusionsoft.” The moment I saw ActiveCampaign‘s automation builder, I remained in love (How To Use Active Campaign Goals). Lots of other services have visual editors now, and I’m uncertain which ones were merely following ActiveCampaign’s lead. You’re probably doing e-mail marketing due to the fact that you have some goal you desire to consult with your prospects.

With ActiveCampaign, you can track the success of your efforts with objective tracking (How To Use Active Campaign Goals). Due to the fact that you can do practically anything with ActiveCampaign, your objective can be practically anything whether that’s registering for a webinar, or buying an item. When I began with ActiveCampaign, they were up and coming. Now they are among the leading email marketing platforms, so they have more combinations than ever. And those integrations tend to be abundant, offering a lot of control. ActiveCampaign has Message Variables. This is my favorite ActiveCampaign function. You can develop a library of plain text or HTML snippets that you can then reuse throughout your.

projects. ActiveCampaign has the very best deliverability in business. This wasn’t easily apparent to me. I do believe MailChimp had excellent deliverability, and I as soon as had a deliverability issue with ActiveCampaign( that support rapidly corrected for me). However according to a recent report by Email Tool Tester, ActiveCampaign leads the industry with a 97 %deliverability rate. ActiveCampaign has actually advanced tiers of service.

How To Use Active Campaign Goals

Changing email marketing platforms is a pain, so you dislike to have to change just due to the fact that your business grows. With ActiveCampaign, you can update to a” Pro”- level strategy, which has extra features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive prices. No email marketing platform is ideal. Here are things that have actually bothered me about ActiveCampaign: Clunky e-mail editing experience. I got spoiled with MailChimp’s email editor. It’s the simplest to utilize. ActiveCampaign’s email editor has some unusual peculiarities that slow me down. Cumbersome to modify multiple e-mails in an automation. ConvertKit is the best at this experience. You need to develop whatever from scratch. Lots of e-mail marketing platforms have faster ways for doing certain things, such as determining non-active contacts, adjusting granular membership choices, or providing lead magnets. But on ActiveCampaign, you need to develop all of these from scratch, which steepens the learning curve. When I first signed up with ActiveCampaign, performance was painfully sluggish. I believe they were experiencing growing discomforts, as they have actually quickly grown to be a dominant email marketing platform. Performance has actually enhanced significantly, however I still occasionally experience slow performance, mainly in viewing reports. The functions can be frustrating. Because you can do anything with ActiveCampaign, there are a great deal of features to arrange through. If you aren’t going to put in time to learn the ins and outs of ActiveCampaign, you might be better off with a more simple platform, such as MailChimp, and even ConvertKit is more simple. Now that I have the basic details out of the method, let me tell you about my perspective. I’m an author and podcaster. I build my list with lead magnets and email courses, and I routinely send initial content. I never purchase nor offer emails. I sell online courses. In addition to my books, I sell online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them magnificently.

How To Use Active Campaign Goals

The visual designer is user-friendly and provides extremely flexible triggers and reactions. For instance, you can link ActiveCampaign to a third-party software like Slack and activate a message when a contact tag is updated. One thing that ActiveCampaign is significantly missing out on is a tool for creating landing pages. The software application supports extremely adjustable types, however you’re delegated create your own landing pages through your site style software application. How To Use Active Campaign Goals.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and uses a couple layers of defense. On the user end, you can make it possible for two-factor authentication for every account. On the back end, ActiveCampaign has an internal cybersecurity group that actively looks for points of weak point in the company’s digital infrastructure.

The business is HIPAA-compliant and makes its SOC 2 report public to relieve any security worries.( Image credit: ActiveCampaign )You can get aid with ActiveCampaign at any time by email or live chat. All accounts include totally free migration if you’re switching from another CRM or e-mail marketing service. In addition, Professional usersget access to one-on-one training sessions and Enterprise users get complimentary phone support. We found the aid short articles to be incredibly detailed. ActiveCampaignhas a large and in-depth online resource center.( Image credit: ActiveCampaign) ActiveCampaign plans differ in price according to the number of contacts you have. The Lite strategy begins at$ 9 each month when paid yearly( or $15 regular monthly) for 500 contacts and includes endless emails, marketing automation tools, and three user accounts. It adds lead and contact scoring, SMS marketing, and combinations. You likewise get up to 25 user accounts with a Plus subscription. The Professional plan begins at$ 129 per month when paid annually, or$ 159 when paid month to month. This strategy adds device learning-based features including automated e-mail scheduling and win prediction. If you require unrestricted user accounts or more assistance, Business prepares start from $229 each month. Prices options for ActiveCampaign.( Image credit: ActiveCampaign) If you’re trying to find a more affordable alternative to ActiveCampaign, think about Sendinblue. It offers all the fundamentals for email marketing at a portion of the price of ActiveCampaign. You can send 300 emails daily totally free or 40,000 monthly for simply$ 25, and there are no limitations on the number of contacts in your database. ActiveCampaign is a powerful platform that integrates the finest aspects of email marketing with a CRM. How To Use Active Campaign Goals. It boasts special functions like automated e-mail scheduling and SMS marketing while also doing a good task with basic tools like marketing automation and email design. The most significant disadvantage to this platform is the price – How To Use Active Campaign Goals. 2019 08:18 pm After years of research study, several years ago I changed from MailChimp to ActiveCampaign. Why do I like ActiveCampaign so much? I’ve currently done my MailChimp vs.

ActiveCampaign contrast. Now it’s time to do an ActiveCampaign evaluation. This review is likewise offered as a video, and on your favorite e-reader. If you use my link, you get this complimentary trial, and I get a commission at no extra expense to you. It’s a terrific method to thank me for this evaluation, and to make it possible for me to make more reviews like this one. Here’s what I like about ActiveCampaign, together with why that fits my business. My personality is such that I wish to think up the right method to do my email marketing, and then I desire to construct precisely that. I can constantly do that with ActiveCampaign. I personally have a hard time being limited by a tool. But some people are good at that (How To Use Active Campaign Goals). MailChimp was extremely limited, and that didn’t fit me and my organization. This is since they have a visual, drag-and-drop editor. They were the very first service I came throughout that had a drag-and-drop editor, besides InfusionSoft which I wished to prevent because everybody was calling it” confusionsoft.” The moment I saw ActiveCampaign‘s automation builder, I was in love (How To Use Active Campaign Goals). Lots of other services have visual editors now, and I’m unsure which ones were simply following ActiveCampaign’s lead. You’re probably doing e-mail marketing since you have some objective you desire to meet with your prospects.

With ActiveCampaign, you can track the success of your efforts with objective tracking (How To Use Active Campaign Goals). Because you can do practically anything with ActiveCampaign, your goal can be simply about anything whether that’s signing up for a webinar, or purchasing a product. When I started with ActiveCampaign, they were up and coming. Now they are among the top e-mail marketing platforms, so they have more integrations than ever. And those integrations tend to be rich, providing a lot of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign feature. You can create a library of plain text or HTML bits that you can then reuse throughout your.

campaigns. ActiveCampaign has the very best deliverability in the business. This wasn’t readily apparent to me. I do think MailChimp had good deliverability, and I when had a deliverability concern with ActiveCampaign( that assistance quickly corrected for me). However according to a current report by Email Tool Tester, ActiveCampaign leads the industry with a 97 %deliverability rate. ActiveCampaign has advanced tiers of service.

How To Use Active Campaign Goals

Switching e-mail marketing platforms is a pain, so you hate to need to change just since your organization grows. With ActiveCampaign, you can upgrade to a” Pro”- level plan, which has additional features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive rates. No e-mail marketing platform is ideal. Here are things that have actually troubled me about ActiveCampaign: Cumbersome email modifying experience. I got spoiled with MailChimp’s e-mail editor. It’s the simplest to use. ActiveCampaign’s email editor has some weird quirks that slow me down. Cumbersome to edit several emails in an automation. ConvertKit is the very best at this experience. You need to build everything from scratch. Lots of email marketing platforms have faster ways for doing particular things, such as recognizing inactive contacts, adjusting granular membership choices, or providing lead magnets. However on ActiveCampaign, you need to build all of these from scratch, which steepens the discovering curve. When I initially signed up with ActiveCampaign, efficiency was painfully slow. I think they were experiencing growing pains, as they’ve quickly grown to be a dominant e-mail marketing platform. Performance has improved drastically, but I still occasionally experience sluggish efficiency, mainly in viewing reports. The features can be overwhelming. Because you can do anything with ActiveCampaign, there are a lot of features to arrange through. If you aren’t prepared to put in time to learn the ins and outs of ActiveCampaign, you may be better off with a more easy platform, such as MailChimp, and even ConvertKit is more simple. Now that I have the basic details out of the method, let me tell you about my point of view. I’m an author and podcaster. I develop my list with lead magnets and email courses, and I regularly send initial content. I never ever buy nor sell e-mails. I sell online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign incorporates with them beautifully.

How To Use Active Campaign Goals

The visual designer is instinctive and provides extremely versatile triggers and actions. For instance, you can connect ActiveCampaign to a third-party software application like Slack and activate a message when a contact tag is upgraded. One thing that ActiveCampaign is notably missing out on is a tool for creating landing pages. The software supports extremely adjustable forms, but you’re delegated develop your own landing pages through your site style software. How To Use Active Campaign Goals.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of security. On the user end, you can enable two-factor authentication for every single account. On the back end, ActiveCampaign has an internal cybersecurity group that actively looks for points of weak point in the company’s digital facilities.

The business is HIPAA-compliant and makes its SOC 2 report public to mitigate any security fears.( Image credit: ActiveCampaign )You can get assist with ActiveCampaign at any time by e-mail or live chat. All accounts include totally free migration if you’re switching over from another CRM or e-mail marketing service. In addition, Specialist usersget access to individually training sessions and Enterprise users receive complimentary phone support. We discovered the aid articles to be very detailed. ActiveCampaignhas a big and in-depth online resource center.( Image credit: ActiveCampaign) ActiveCampaign plans vary in rate according to the number of contacts you have. The Lite strategy starts at$ 9 monthly when paid annual( or $15 month-to-month) for 500 contacts and consists of unlimited e-mails, marketing automation tools, and 3 user accounts. It adds lead and contact scoring, SMS marketing, and integrations. You also get up to 25 user accounts with a Plus membership. The Specialist strategy starts at$ 129 each month when paid yearly, or$ 159 when paid month to month. This strategy includes machine learning-based features including automated e-mail scheduling and win prediction. If you need endless user accounts or more support, Business prepares start from $229 each month. Prices options for ActiveCampaign.( Image credit: ActiveCampaign) If you’re searching for a cheaper option to ActiveCampaign, think about Sendinblue. It provides all the essentials for email marketing at a portion of the rate of ActiveCampaign. You can send out 300 e-mails each day for free or 40,000 per month for simply$ 25, and there are no limitations on the number of contacts in your database. ActiveCampaign is a powerful platform that combines the very best elements of email marketing with a CRM. How To Use Active Campaign Goals. It boasts unique functions like automated email scheduling and SMS marketing while also doing a nice task with standard tools like marketing automation and e-mail style. The most significant drawback to this platform is the price – How To Use Active Campaign Goals. 2019 08:18 pm After years of research, several years ago I changed from MailChimp to ActiveCampaign. Why do I enjoy ActiveCampaign a lot? I’ve already done my MailChimp vs.

ActiveCampaign comparison. Now it’s time to do an ActiveCampaign evaluation. This review is also readily available as a video, and on your preferred e-reader. If you use my link, you get this free trial, and I get a commission at no extra expense to you. It’s a fantastic way to thank me for this review, and to make it possible for me to make more evaluations like this one. Here’s what I enjoy about ActiveCampaign, in addition to why that fits my business. My character is such that I want to dream up the proper way to do my e-mail marketing, and then I wish to develop precisely that. I can constantly do that with ActiveCampaign. I personally struggle being restricted by a tool. But some individuals are great at that (How To Use Active Campaign Goals). MailChimp was very minimal, and that didn’t fit me and my service. This is due to the fact that they have a visual, drag-and-drop editor. They were the very first service I encountered that had a drag-and-drop editor, besides InfusionSoft which I desired to prevent because everybody was calling it” confusionsoft.” The minute I saw ActiveCampaign‘s automation contractor, I remained in love (How To Use Active Campaign Goals). Lots of other services have visual editors now, and I’m not exactly sure which ones were simply following ActiveCampaign’s lead. You’re most likely doing e-mail marketing because you have some objective you wish to meet your prospects.

With ActiveCampaign, you can track the success of your efforts with objective tracking (How To Use Active Campaign Goals). Due to the fact that you can do simply about anything with ActiveCampaign, your goal can be almost anything whether that’s signing up for a webinar, or purchasing a product. When I started with ActiveCampaign, they were up and coming. Now they’re one of the top e-mail marketing platforms, so they have more combinations than ever. And those integrations tend to be abundant, offering a great deal of control. ActiveCampaign has Message Variables. This is my favorite ActiveCampaign feature. You can develop a library of plain text or HTML bits that you can then recycle throughout your.

projects. ActiveCampaign has the very best deliverability in the service. This wasn’t readily evident to me. I do believe MailChimp had great deliverability, and I as soon as had a deliverability concern with ActiveCampaign( that assistance rapidly aligned out for me). But according to a recent report by Email Tool Tester, ActiveCampaign leads the industry with a 97 %deliverability rate. ActiveCampaign has actually advanced tiers of service.

How To Use Active Campaign Goals

Changing email marketing platforms is a discomfort, so you hate to have to switch merely due to the fact that your service grows. With ActiveCampaign, you can update to a” Pro”- level plan, which has extra functions such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive prices. No e-mail marketing platform is best. Here are things that have bothered me about ActiveCampaign: Clunky e-mail modifying experience. I got ruined with MailChimp’s email editor. It’s the most convenient to use. ActiveCampaign’s email editor has some weird peculiarities that slow me down. Cumbersome to modify several e-mails in an automation. ConvertKit is the very best at this experience. You have to develop everything from scratch. Lots of e-mail marketing platforms have shortcuts for doing particular things, such as identifying non-active contacts, changing granular membership choices, or delivering lead magnets. However on ActiveCampaign, you need to develop all of these from scratch, which steepens the discovering curve. When I first signed up with ActiveCampaign, performance was painfully sluggish. I believe they were experiencing growing pains, as they have actually quickly grown to be a dominant email marketing platform. Efficiency has actually improved dramatically, but I still occasionally experience slow performance, mostly in viewing reports. The functions can be overwhelming. Since you can do anything with ActiveCampaign, there are a great deal of features to sort through. If you aren’t ready to put in time to find out the ins and outs of ActiveCampaign, you may be better off with a more simple platform, such as MailChimp, or perhaps ConvertKit is more easy. Now that I have the standard details out of the way, let me tell you about my perspective. I’m an author and podcaster. I construct my list with lead magnets and e-mail courses, and I routinely send out original content. I never ever purchase nor sell e-mails. I offer online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them perfectly.

How To Use Active Campaign Goals

The visual designer is instinctive and offers highly versatile triggers and responses. For instance, you can connect ActiveCampaign to a third-party software application like Slack and trigger a message when a contact tag is updated. Something that ActiveCampaign is notably missing is a tool for creating landing pages. The software supports extremely personalized kinds, however you’re delegated develop your own landing pages through your website style software application. How To Use Active Campaign Goals.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of security. On the user end, you can allow two-factor authentication for every single account. On the back end, ActiveCampaign has an in-house cybersecurity team that actively browses for points of weakness in the company’s digital infrastructure.

The company is HIPAA-compliant and makes its SOC 2 report public to lighten any security fears.( Image credit: ActiveCampaign )You can get assist with ActiveCampaign at any time by email or live chat. All accounts come with free migration if you’re changing over from another CRM or email marketing service. In addition, Specialist usersget access to one-on-one training sessions and Enterprise users receive totally free phone support. We discovered the aid posts to be extremely detailed. ActiveCampaignhas a large and comprehensive online resource center.( Image credit: ActiveCampaign) ActiveCampaign plans vary in rate according to how many contacts you have. The Lite strategy begins at$ 9 monthly when paid annual( or $15 monthly) for 500 contacts and includes limitless emails, marketing automation tools, and 3 user accounts. It adds lead and contact scoring, SMS marketing, and combinations. You also get up to 25 user accounts with a Plus subscription. The Expert strategy begins at$ 129 each month when paid yearly, or$ 159 when paid month to month. This plan includes device learning-based features consisting of automated e-mail scheduling and win forecast. If you need unlimited user accounts or more support, Enterprise plans start from $229 monthly. Pricing choices for ActiveCampaign.( Image credit: ActiveCampaign) If you’re looking for a cheaper alternative to ActiveCampaign, think about Sendinblue. It provides all the basics for e-mail marketing at a portion of the rate of ActiveCampaign. You can send 300 e-mails per day for free or 40,000 per month for just$ 25, and there are no limits on the number of contacts in your database. ActiveCampaign is a powerful platform that combines the best aspects of e-mail marketing with a CRM. How To Use Active Campaign Goals. It boasts special functions like automated e-mail scheduling and SMS marketing while likewise doing a great task with standard tools like marketing automation and email style. The greatest drawback to this platform is the rate – How To Use Active Campaign Goals. 2019 08:18 pm After years of research study, a number of years ago I switched from MailChimp to ActiveCampaign. Why do I like ActiveCampaign so much? I’ve already done my MailChimp vs.

ActiveCampaign comparison. Now it’s time to do an ActiveCampaign evaluation. This review is also offered as a video, and on your favorite e-reader. If you utilize my link, you get this free trial, and I get a commission at no extra expense to you. It’s a great way to thank me for this evaluation, and to make it possible for me to make more reviews like this one. Here’s what I enjoy about ActiveCampaign, in addition to why that fits my company. My character is such that I want to think up the proper way to do my email marketing, and after that I wish to construct exactly that. I can always do that with ActiveCampaign. I personally struggle being limited by a tool. But some people are proficient at that (How To Use Active Campaign Goals). MailChimp was incredibly minimal, and that didn’t fit me and my business. This is due to the fact that they have a visual, drag-and-drop editor. They were the very first service I stumbled upon that had a drag-and-drop editor, besides InfusionSoft which I wished to prevent since everybody was calling it” confusionsoft.” The minute I saw ActiveCampaign‘s automation builder, I was in love (How To Use Active Campaign Goals). Numerous other services have visual editors now, and I’m unsure which ones were simply following ActiveCampaign’s lead. You’re probably doing e-mail marketing because you have some goal you wish to fulfill with your potential customers.

With ActiveCampaign, you can track the success of your efforts with objective tracking (How To Use Active Campaign Goals). Due to the fact that you can do almost anything with ActiveCampaign, your objective can be simply about anything whether that’s registering for a webinar, or purchasing an item. When I started with ActiveCampaign, they were up and coming. Now they are among the top e-mail marketing platforms, so they have more combinations than ever. And those integrations tend to be rich, providing a great deal of control. ActiveCampaign has Message Variables. This is my favorite ActiveCampaign feature. You can create a library of plain text or HTML snippets that you can then reuse throughout your.

projects. ActiveCampaign has the very best deliverability in the service. This wasn’t easily apparent to me. I do think MailChimp had great deliverability, and I when had a deliverability problem with ActiveCampaign( that assistance quickly straightened out for me). But according to a recent report by Email Tool Tester, ActiveCampaign leads the industry with a 97 %deliverability rate. ActiveCampaign has advanced tiers of service.

How To Use Active Campaign Goals

Switching e-mail marketing platforms is a discomfort, so you hate to need to switch just due to the fact that your service grows. With ActiveCampaign, you can update to a” Pro”- level plan, which has extra features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive rates. No email marketing platform is perfect. Here are things that have troubled me about ActiveCampaign: Clunky e-mail editing experience. I got ruined with MailChimp’s e-mail editor. It’s the easiest to utilize. ActiveCampaign’s email editor has some odd quirks that slow me down. Cumbersome to edit numerous e-mails in an automation. ConvertKit is the finest at this experience. You have to construct everything from scratch. Many email marketing platforms have faster ways for doing certain things, such as determining inactive contacts, adjusting granular membership preferences, or delivering lead magnets. But on ActiveCampaign, you need to build all of these from scratch, which steepens the finding out curve. When I initially signed up with ActiveCampaign, performance was painfully slow. I think they were experiencing growing discomforts, as they’ve quickly grown to be a dominant e-mail marketing platform. Efficiency has enhanced drastically, but I still occasionally experience slow performance, mainly in viewing reports. The functions can be overwhelming. Since you can do anything with ActiveCampaign, there are a lot of features to arrange through. If you aren’t ready to put in time to discover the ins and outs of ActiveCampaign, you may be better off with a more easy platform, such as MailChimp, and even ConvertKit is more basic. Now that I have the fundamental details out of the method, let me inform you about my viewpoint. I’m an author and podcaster. I develop my list with lead magnets and email courses, and I regularly send out original material. I never buy nor sell emails. I sell online courses. In addition to my books, I sell online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them perfectly.