Active Campaign When To Use A Campaign

Active Campaign When To Use A Campaign

The visual designer is user-friendly and uses highly flexible triggers and reactions. For instance, you can connect ActiveCampaign to a third-party software like Slack and activate a message when a contact tag is updated. One thing that ActiveCampaign is notably missing is a tool for producing landing pages. The software application supports extremely personalized kinds, but you’re delegated produce your own landing pages through your site style software application. Active Campaign When To Use A Campaign.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of protection. On the user end, you can make it possible for two-factor authentication for each account. On the back end, ActiveCampaign has an in-house cybersecurity group that actively browses for points of weakness in the business’s digital facilities.

The business is HIPAA-compliant and makes its SOC 2 report public to relieve any security worries.( Image credit: ActiveCampaign )You can get help with ActiveCampaign at any time by e-mail or live chat. All accounts come with complimentary migration if you’re changing over from another CRM or email marketing service. In addition, Professional usersget access to individually training sessions and Enterprise users receive totally free phone support. We discovered the aid short articles to be exceptionally detailed. ActiveCampaignhas a big and detailed online resource center.( Image credit: ActiveCampaign) ActiveCampaign strategies differ in cost according to the number of contacts you have. The Lite plan begins at$ 9 monthly when paid annual( or $15 month-to-month) for 500 contacts and consists of limitless emails, marketing automation tools, and three user accounts. It adds lead and contact scoring, SMS marketing, and combinations. You also get up to 25 user accounts with a Plus subscription. The Professional strategy begins at$ 129 each month when paid annually, or$ 159 when paid month to month. This strategy adds device learning-based features including automated e-mail scheduling and win prediction. If you require endless user accounts or more assistance, Enterprise plans start from $229 monthly. Pricing options for ActiveCampaign.( Image credit: ActiveCampaign) If you’re searching for a cheaper option to ActiveCampaign, think about Sendinblue. It offers all the basics for e-mail marketing at a portion of the rate of ActiveCampaign. You can send out 300 emails per day for free or 40,000 per month for just$ 25, and there are no limits on the variety of contacts in your database. ActiveCampaign is an effective platform that integrates the finest elements of email marketing with a CRM. Active Campaign When To Use A Campaign. It boasts distinct features like automated email scheduling and SMS marketing while also doing a great task with basic tools like marketing automation and e-mail design. The biggest disadvantage to this platform is the cost – Active Campaign When To Use A Campaign. 2019 08:18 pm After years of research study, several years ago I changed from MailChimp to ActiveCampaign. Why do I love ActiveCampaign a lot? I have actually already done my MailChimp vs.

ActiveCampaign contrast. Now it’s time to do an ActiveCampaign review. This review is likewise offered as a video, and on your preferred e-reader. If you utilize my link, you get this free trial, and I get a commission at no extra cost to you. It’s a great way to thank me for this review, and to make it possible for me to make more evaluations like this one. Here’s what I enjoy about ActiveCampaign, in addition to why that fits my service. My character is such that I wish to think up the proper way to do my email marketing, and then I wish to build precisely that. I can constantly do that with ActiveCampaign. I personally have a hard time being limited by a tool. But some people are proficient at that (Active Campaign When To Use A Campaign). MailChimp was incredibly minimal, which didn’t fit me and my company. This is because they have a visual, drag-and-drop editor. They were the first service I discovered that had a drag-and-drop editor, besides InfusionSoft which I desired to prevent since everyone was calling it” confusionsoft.” The minute I saw ActiveCampaign‘s automation home builder, I was in love (Active Campaign When To Use A Campaign). Many other services have visual editors now, and I’m not exactly sure which ones were merely following ActiveCampaign’s lead. You’re probably doing e-mail marketing since you have some objective you wish to meet your prospects.

With ActiveCampaign, you can track the success of your efforts with goal tracking (Active Campaign When To Use A Campaign). Because you can do almost anything with ActiveCampaign, your goal can be just about anything whether that’s registering for a webinar, or buying an item. When I began with ActiveCampaign, they were up and coming. Now they are among the leading email marketing platforms, so they have more combinations than ever. And those combinations tend to be rich, giving a great deal of control. ActiveCampaign has Message Variables. This is my favorite ActiveCampaign function. You can develop a library of plain text or HTML snippets that you can then reuse throughout your.

Active Campaign When To Use A CampaignActive Campaign When To Use A Campaign

projects. ActiveCampaign has the very best deliverability in business. This wasn’t easily obvious to me. I do think MailChimp had great deliverability, and I as soon as had a deliverability problem with ActiveCampaign( that support rapidly straightened for me). However according to a current report by Email Tool Tester, ActiveCampaign leads the industry with a 97 %deliverability rate. ActiveCampaign has advanced tiers of service.

Active Campaign When To Use A Campaign

Changing email marketing platforms is a discomfort, so you hate to need to switch simply because your service grows. With ActiveCampaign, you can update to a” Pro”- level strategy, which has additional features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing. No e-mail marketing platform is ideal. Here are things that have actually troubled me about ActiveCampaign: Clunky email modifying experience. I got ruined with MailChimp’s e-mail editor. It’s the most convenient to use. ActiveCampaign’s e-mail editor has some unusual quirks that slow me down. Cumbersome to edit several e-mails in an automation. ConvertKit is the very best at this experience. You need to develop whatever from scratch. Lots of e-mail marketing platforms have shortcuts for doing specific things, such as identifying non-active contacts, changing granular membership choices, or providing lead magnets. But on ActiveCampaign, you have to construct all of these from scratch, which steepens the finding out curve. When I first signed up with ActiveCampaign, performance was painfully slow. I think they were experiencing growing pains, as they’ve rapidly grown to be a dominant e-mail marketing platform. Performance has enhanced drastically, but I still occasionally experience slow efficiency, primarily in viewing reports. The features can be frustrating. Due to the fact that you can do anything with ActiveCampaign, there are a lot of features to arrange through. If you aren’t going to put in time to discover the ins and outs of ActiveCampaign, you might be much better off with a more easy platform, such as MailChimp, or perhaps ConvertKit is more simple. Now that I have the standard information out of the method, let me tell you about my perspective. I’m an author and podcaster. I construct my list with lead magnets and e-mail courses, and I frequently send initial material. I never buy nor offer e-mails. I sell online courses. In addition to my books, I sell online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign incorporates with them perfectly.

Active Campaign When To Use A Campaign

Active Campaign When To Use A Campaign

The visual designer is intuitive and provides extremely flexible triggers and actions. For example, you can link ActiveCampaign to a third-party software like Slack and trigger a message when a contact tag is updated. One thing that ActiveCampaign is significantly missing out on is a tool for creating landing pages. The software application supports highly customizable forms, however you’re delegated develop your own landing pages through your site design software application. Active Campaign When To Use A Campaign.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and uses a couple layers of protection. On the user end, you can enable two-factor authentication for every account. On the back end, ActiveCampaign has an internal cybersecurity group that actively searches for points of weakness in the company’s digital infrastructure.

The business is HIPAA-compliant and makes its SOC 2 report public to assuage any security fears.( Image credit: ActiveCampaign )You can get aid with ActiveCampaign at any time by email or live chat. All accounts come with complimentary migration if you’re switching from another CRM or email marketing service. In addition, Specialist usersget access to one-on-one training sessions and Enterprise users receive complimentary phone support. We found the aid short articles to be exceptionally detailed. ActiveCampaignhas a large and in-depth online resource center.( Image credit: ActiveCampaign) ActiveCampaign plans differ in price according to the number of contacts you have. The Lite strategy begins at$ 9 monthly when paid yearly( or $15 monthly) for 500 contacts and includes unrestricted emails, marketing automation tools, and three user accounts. It includes lead and contact scoring, SMS marketing, and integrations. You also get up to 25 user accounts with a Plus subscription. The Professional strategy starts at$ 129 monthly when paid each year, or$ 159 when paid month to month. This plan adds device learning-based features including automated e-mail scheduling and win prediction. If you need unlimited user accounts or more support, Enterprise plans start from $229 monthly. Rates alternatives for ActiveCampaign.( Image credit: ActiveCampaign) If you’re looking for a more affordable alternative to ActiveCampaign, consider Sendinblue. It uses all the basics for e-mail marketing at a fraction of the cost of ActiveCampaign. You can send out 300 emails per day totally free or 40,000 each month for simply$ 25, and there are no limits on the number of contacts in your database. ActiveCampaign is a powerful platform that integrates the very best elements of email marketing with a CRM. Active Campaign When To Use A Campaign. It boasts unique functions like automated e-mail scheduling and SMS marketing while likewise doing a good job with standard tools like marketing automation and email style. The greatest disadvantage to this platform is the cost – Active Campaign When To Use A Campaign. 2019 08:18 pm After years of research, numerous years ago I changed from MailChimp to ActiveCampaign. Why do I like ActiveCampaign so much? I have actually currently done my MailChimp vs.

ActiveCampaign comparison. Now it’s time to do an ActiveCampaign evaluation. This evaluation is likewise offered as a video, and on your favorite e-reader. If you utilize my link, you get this free trial, and I get a commission at no additional expense to you. It’s an excellent way to thank me for this evaluation, and to make it possible for me to make more reviews like this one. Here’s what I love about ActiveCampaign, in addition to why that fits my business. My personality is such that I wish to dream up properly to do my e-mail marketing, and then I wish to develop precisely that. I can always do that with ActiveCampaign. I personally struggle being limited by a tool. But some individuals are proficient at that (Active Campaign When To Use A Campaign). MailChimp was extremely minimal, and that didn’t fit me and my service. This is due to the fact that they have a visual, drag-and-drop editor. They were the very first service I encountered that had a drag-and-drop editor, besides InfusionSoft which I wanted to avoid due to the fact that everybody was calling it” confusionsoft.” The moment I saw ActiveCampaign‘s automation home builder, I was in love (Active Campaign When To Use A Campaign). Lots of other services have visual editors now, and I’m not exactly sure which ones were simply following ActiveCampaign’s lead. You’re most likely doing e-mail marketing due to the fact that you have some goal you wish to meet with your potential customers.

With ActiveCampaign, you can track the success of your efforts with goal tracking (Active Campaign When To Use A Campaign). Because you can do almost anything with ActiveCampaign, your goal can be almost anything whether that’s signing up for a webinar, or purchasing an item. When I began with ActiveCampaign, they were up and coming. Now they’re one of the leading email marketing platforms, so they have more combinations than ever. And those integrations tend to be abundant, providing a lot of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign feature. You can produce a library of plain text or HTML bits that you can then reuse throughout your.

Active Campaign When To Use A CampaignActive Campaign When To Use A Campaign

campaigns. ActiveCampaign has the very best deliverability in the business. This wasn’t readily apparent to me. I do think MailChimp had great deliverability, and I when had a deliverability concern with ActiveCampaign( that support rapidly straightened for me). But according to a current report by Email Tool Tester, ActiveCampaign leads the market with a 97 %deliverability rate. ActiveCampaign has actually advanced tiers of service.

Active Campaign When To Use A Campaign

Switching email marketing platforms is a pain, so you hate to have to change merely because your organization grows. With ActiveCampaign, you can upgrade to a” Pro”- level plan, which has extra features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing. No email marketing platform is ideal. Here are things that have actually bothered me about ActiveCampaign: Clunky e-mail editing experience. I got spoiled with MailChimp’s e-mail editor. It’s the simplest to utilize. ActiveCampaign’s email editor has some unusual quirks that slow me down. Troublesome to edit numerous e-mails in an automation. ConvertKit is the finest at this experience. You have to build whatever from scratch. Many e-mail marketing platforms have faster ways for doing certain things, such as identifying inactive contacts, changing granular subscription preferences, or delivering lead magnets. But on ActiveCampaign, you need to develop all of these from scratch, which steepens the finding out curve. When I first signed up with ActiveCampaign, efficiency was painfully sluggish. I think they were experiencing growing discomforts, as they have actually quickly grown to be a dominant e-mail marketing platform. Efficiency has improved considerably, but I still occasionally experience slow efficiency, mostly in seeing reports. The functions can be overwhelming. Due to the fact that you can do anything with ActiveCampaign, there are a great deal of features to sort through. If you aren’t willing to put in time to discover the ins and outs of ActiveCampaign, you might be much better off with a more basic platform, such as MailChimp, and even ConvertKit is more simple. Now that I have the fundamental information out of the way, let me tell you about my viewpoint. I’m an author and podcaster. I build my list with lead magnets and e-mail courses, and I routinely send original content. I never ever buy nor offer e-mails. I sell online courses. In addition to my books, I sell online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign incorporates with them perfectly.

Active Campaign When To Use A Campaign

Active Campaign When To Use A Campaign

The visual designer is instinctive and offers extremely flexible triggers and actions. For instance, you can link ActiveCampaign to a third-party software like Slack and activate a message when a contact tag is upgraded. Something that ActiveCampaign is notably missing out on is a tool for developing landing pages. The software supports extremely adjustable types, however you’re left to create your own landing pages through your website style software application. Active Campaign When To Use A Campaign.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and provides a couple layers of protection. On the user end, you can enable two-factor authentication for every account. On the back end, ActiveCampaign has an internal cybersecurity team that actively searches for points of weak point in the business’s digital infrastructure.

The company is HIPAA-compliant and makes its SOC 2 report public to mitigate any security worries.( Image credit: ActiveCampaign )You can get assist with ActiveCampaign at any time by e-mail or live chat. All accounts come with free migration if you’re switching over from another CRM or email marketing service. In addition, Specialist usersget access to one-on-one training sessions and Enterprise users get complimentary phone support. We discovered the assistance posts to be extremely detailed. ActiveCampaignhas a large and detailed online resource center.( Image credit: ActiveCampaign) ActiveCampaign strategies vary in cost according to how lots of contacts you have. The Lite strategy begins at$ 9 each month when paid annual( or $15 regular monthly) for 500 contacts and consists of endless emails, marketing automation tools, and three user accounts. It includes lead and contact scoring, SMS marketing, and integrations. You likewise get up to 25 user accounts with a Plus membership. The Professional strategy starts at$ 129 per month when paid each year, or$ 159 when paid month to month. This strategy includes maker learning-based functions consisting of automated e-mail scheduling and win forecast. If you require limitless user accounts or more assistance, Enterprise prepares start from $229 monthly. Prices choices for ActiveCampaign.( Image credit: ActiveCampaign) If you’re searching for a more affordable option to ActiveCampaign, consider Sendinblue. It offers all the basics for email marketing at a portion of the cost of ActiveCampaign. You can send 300 e-mails each day totally free or 40,000 each month for just$ 25, and there are no limitations on the variety of contacts in your database. ActiveCampaign is an effective platform that combines the best aspects of email marketing with a CRM. Active Campaign When To Use A Campaign. It boasts distinct features like automated e-mail scheduling and SMS marketing while also doing a great job with standard tools like marketing automation and email style. The greatest disadvantage to this platform is the rate – Active Campaign When To Use A Campaign. 2019 08:18 pm After years of research study, a number of years ago I changed from MailChimp to ActiveCampaign. Why do I enjoy ActiveCampaign so much? I have actually currently done my MailChimp vs.

ActiveCampaign contrast. Now it’s time to do an ActiveCampaign review. This review is likewise readily available as a video, and on your favorite e-reader. If you use my link, you get this totally free trial, and I get a commission at no additional cost to you. It’s an excellent way to thank me for this review, and to make it possible for me to make more reviews like this one. Here’s what I love about ActiveCampaign, together with why that fits my service. My personality is such that I wish to think up the ideal way to do my email marketing, and after that I desire to build exactly that. I can constantly do that with ActiveCampaign. I personally have a hard time being limited by a tool. But some people are proficient at that (Active Campaign When To Use A Campaign). MailChimp was very minimal, which didn’t fit me and my company. This is due to the fact that they have a visual, drag-and-drop editor. They were the very first service I stumbled upon that had a drag-and-drop editor, besides InfusionSoft which I wished to avoid because everybody was calling it” confusionsoft.” The moment I saw ActiveCampaign‘s automation contractor, I was in love (Active Campaign When To Use A Campaign). Lots of other services have visual editors now, and I’m not sure which ones were simply following ActiveCampaign’s lead. You’re most likely doing email marketing because you have some objective you desire to consult with your potential customers.

With ActiveCampaign, you can track the success of your efforts with objective tracking (Active Campaign When To Use A Campaign). Because you can do almost anything with ActiveCampaign, your goal can be just about anything whether that’s signing up for a webinar, or purchasing an item. When I began with ActiveCampaign, they were up and coming. Now they are among the leading email marketing platforms, so they have more combinations than ever. And those combinations tend to be abundant, giving a great deal of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign function. You can produce a library of plain text or HTML bits that you can then reuse throughout your.

Active Campaign When To Use A CampaignActive Campaign When To Use A Campaign

projects. ActiveCampaign has the very best deliverability in business. This wasn’t easily evident to me. I do believe MailChimp had excellent deliverability, and I as soon as had a deliverability concern with ActiveCampaign( that support quickly straightened for me). But according to a recent report by Email Tool Tester, ActiveCampaign leads the market with a 97 %deliverability rate. ActiveCampaign has advanced tiers of service.

Active Campaign When To Use A Campaign

Changing e-mail marketing platforms is a pain, so you dislike to need to change just due to the fact that your service grows. With ActiveCampaign, you can upgrade to a” Pro”- level plan, which has additional functions such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive pricing. No e-mail marketing platform is perfect. Here are things that have troubled me about ActiveCampaign: Cumbersome e-mail modifying experience. I got ruined with MailChimp’s e-mail editor. It’s the easiest to utilize. ActiveCampaign’s email editor has some odd peculiarities that slow me down. Cumbersome to modify multiple e-mails in an automation. ConvertKit is the finest at this experience. You need to build whatever from scratch. Many email marketing platforms have shortcuts for doing certain things, such as recognizing inactive contacts, changing granular membership preferences, or providing lead magnets. But on ActiveCampaign, you need to develop all of these from scratch, which steepens the finding out curve. When I first joined ActiveCampaign, performance was painfully slow. I believe they were experiencing growing pains, as they’ve quickly grown to be a dominant email marketing platform. Efficiency has actually improved significantly, but I still periodically experience slow efficiency, mostly in seeing reports. The functions can be frustrating. Due to the fact that you can do anything with ActiveCampaign, there are a lot of features to sort through. If you aren’t going to put in time to discover the ins and outs of ActiveCampaign, you might be much better off with a more basic platform, such as MailChimp, or perhaps ConvertKit is more simple. Now that I have the standard details out of the way, let me tell you about my perspective. I’m an author and podcaster. I develop my list with lead magnets and email courses, and I regularly send out original content. I never ever buy nor offer e-mails. I sell online courses. In addition to my books, I offer online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign integrates with them wonderfully.

Active Campaign When To Use A Campaign

Active Campaign When To Use A Campaign

The visual designer is intuitive and uses highly versatile triggers and responses. For instance, you can link ActiveCampaign to a third-party software application like Slack and set off a message when a contact tag is upgraded. Something that ActiveCampaign is notably missing out on is a tool for developing landing pages. The software supports highly personalized kinds, but you’re delegated create your own landing pages through your site style software. Active Campaign When To Use A Campaign.( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and uses a couple layers of security. On the user end, you can make it possible for two-factor authentication for every account. On the back end, ActiveCampaign has an internal cybersecurity group that actively searches for points of weakness in the business’s digital facilities.

The company is HIPAA-compliant and makes its SOC 2 report public to relieve any security worries.( Image credit: ActiveCampaign )You can get assist with ActiveCampaign at any time by email or live chat. All accounts include complimentary migration if you’re changing over from another CRM or email marketing service. In addition, Specialist usersget access to individually training sessions and Enterprise users receive complimentary phone support. We discovered the assistance short articles to be exceptionally detailed. ActiveCampaignhas a big and comprehensive online resource center.( Image credit: ActiveCampaign) ActiveCampaign strategies differ in cost according to how many contacts you have. The Lite plan begins at$ 9 each month when paid yearly( or $15 monthly) for 500 contacts and consists of unlimited e-mails, marketing automation tools, and 3 user accounts. It includes lead and contact scoring, SMS marketing, and combinations. You also get up to 25 user accounts with a Plus membership. The Expert plan begins at$ 129 monthly when paid yearly, or$ 159 when paid month to month. This plan adds maker learning-based features consisting of automated email scheduling and win forecast. If you need endless user accounts or more support, Business prepares start from $229 per month. Rates choices for ActiveCampaign.( Image credit: ActiveCampaign) If you’re trying to find a more affordable alternative to ActiveCampaign, consider Sendinblue. It provides all the essentials for e-mail marketing at a fraction of the rate of ActiveCampaign. You can send out 300 emails each day totally free or 40,000 per month for simply$ 25, and there are no limitations on the number of contacts in your database. ActiveCampaign is a powerful platform that integrates the best aspects of email marketing with a CRM. Active Campaign When To Use A Campaign. It boasts distinct functions like automated email scheduling and SMS marketing while likewise doing a nice task with standard tools like marketing automation and e-mail style. The greatest drawback to this platform is the price – Active Campaign When To Use A Campaign. 2019 08:18 pm After years of research study, a number of years ago I switched from MailChimp to ActiveCampaign. Why do I enjoy ActiveCampaign a lot? I have actually already done my MailChimp vs.

ActiveCampaign comparison. Now it’s time to do an ActiveCampaign review. This review is likewise available as a video, and on your preferred e-reader. If you utilize my link, you get this complimentary trial, and I get a commission at no additional cost to you. It’s a great way to thank me for this review, and to make it possible for me to make more reviews like this one. Here’s what I love about ActiveCampaign, along with why that fits my organization. My character is such that I want to think up properly to do my email marketing, and then I wish to build precisely that. I can constantly do that with ActiveCampaign. I personally struggle being restricted by a tool. But some people are proficient at that (Active Campaign When To Use A Campaign). MailChimp was incredibly limited, which didn’t fit me and my service. This is since they have a visual, drag-and-drop editor. They were the first service I encountered that had a drag-and-drop editor, besides InfusionSoft which I wanted to avoid since everybody was calling it” confusionsoft.” The minute I saw ActiveCampaign‘s automation contractor, I remained in love (Active Campaign When To Use A Campaign). Many other services have visual editors now, and I’m not exactly sure which ones were just following ActiveCampaign’s lead. You’re probably doing e-mail marketing since you have some goal you desire to consult with your potential customers.

With ActiveCampaign, you can track the success of your efforts with objective tracking (Active Campaign When To Use A Campaign). Because you can do almost anything with ActiveCampaign, your objective can be almost anything whether that’s signing up for a webinar, or buying a product. When I began with ActiveCampaign, they were up and coming. Now they are among the top email marketing platforms, so they have more combinations than ever. And those combinations tend to be rich, providing a lot of control. ActiveCampaign has Message Variables. This is my preferred ActiveCampaign function. You can develop a library of plain text or HTML snippets that you can then recycle throughout your.

Active Campaign When To Use A CampaignActive Campaign When To Use A Campaign

projects. ActiveCampaign has the finest deliverability in the company. This wasn’t easily evident to me. I do think MailChimp had great deliverability, and I when had a deliverability issue with ActiveCampaign( that assistance rapidly corrected for me). However according to a recent report by Email Tool Tester, ActiveCampaign leads the market with a 97 %deliverability rate. ActiveCampaign has actually advanced tiers of service.

Active Campaign When To Use A Campaign

Changing e-mail marketing platforms is a pain, so you dislike to have to change simply since your business grows. With ActiveCampaign, you can update to a” Pro”- level strategy, which has extra features such as lead scoring, a CRM, SMS marketing, and on-site chat. ActiveCampaign has competitive prices. No e-mail marketing platform is ideal. Here are things that have actually troubled me about ActiveCampaign: Clunky e-mail modifying experience. I got spoiled with MailChimp’s email editor. It’s the easiest to utilize. ActiveCampaign’s email editor has some unusual quirks that slow me down. Troublesome to modify numerous e-mails in an automation. ConvertKit is the very best at this experience. You have to build whatever from scratch. Numerous e-mail marketing platforms have shortcuts for doing specific things, such as recognizing non-active contacts, changing granular membership preferences, or providing lead magnets. But on ActiveCampaign, you have to construct all of these from scratch, which steepens the learning curve. When I first joined ActiveCampaign, efficiency was painfully sluggish. I think they were experiencing growing pains, as they have actually rapidly grown to be a dominant email marketing platform. Performance has enhanced drastically, however I still periodically experience slow performance, mainly in viewing reports. The features can be overwhelming. Since you can do anything with ActiveCampaign, there are a lot of features to arrange through. If you aren’t ready to put in time to learn the ins and outs of ActiveCampaign, you may be much better off with a more simple platform, such as MailChimp, and even ConvertKit is more easy. Now that I have the fundamental information out of the way, let me inform you about my viewpoint. I’m an author and podcaster. I construct my list with lead magnets and e-mail courses, and I regularly send out original material. I never ever purchase nor offer emails. I sell online courses. In addition to my books, I sell online courses direct to my audience. My payment processor is SendOwl, and ActiveCampaign incorporates with them magnificently.